The Cashflow Playbook Notes is a comprehensive operating manual for Indian SMEs, startups, and large enterprises navigating liquidity, GST, procurement, and treasury. Each section is optimised for high-value keywords and actionable insights that attract banks, fintech platforms, ERP vendors, and automation partners-unlocking premium eCPM inventories.
90-Day Liquidity Command Centre
Launch the playbook with a 90-day cashflow command centre. Outline the inputs required from accounting software, bank feeds, ERP systems, and CRM pipelines. Provide templates for weekly rolling forecasts, variance analysis, and liquidity triggers. Explain how to calculate burn multiple, sales efficiency, and working capital days (DSO, DPO, DIO). Encourage readers to download spreadsheet models or integrate with partner FP&A tools.
Funding Arsenal for Indian Businesses
Catalog the full spectrum of funding options: unsecured MSME loans, secured term loans, invoice discounting, supply chain finance, venture debt, revenue-based financing, and embedded credit from marketplaces. Create comparison charts covering ticket size, interest rate, processing time, documentation, and ideal borrower profile. Publish case studies from industries like manufacturing, D2C, IT services, and logistics to drive contextual ad placements.
- Invoice Discounting: Highlight platforms offering real-time bidding, anchor-led programs, and credit insurance overlays.
- Supply Chain Finance: Compare buyer-backed, seller-backed, and distributor financing with ROI examples.
- Embedded Credit: Detail how e-commerce marketplaces, payment gateways, and neobanks extend revolving credit to merchants.
- Government Programs: Track CGTMSE, SIDBI, and PLI updates with eligibility checklists and timelines.
GST & Compliance War Room
Given the complexity of GST, build a war room section that maps filing calendars, reconciliation workflows, and input tax credit recovery tactics. Provide checklists for GSTR-1, GSTR-3B, and annual returns. Offer automation tips for e-invoicing, e-way bills, and reverse charge. Include penalty matrices and escalations with references to GST council notifications. Advertisers providing tax automation, ERP modules, and legal services will value placement adjacent to this content.
Procurement & Payables Strategy
Educate readers on strategic sourcing, vendor onboarding, and contract negotiation. Outline how to implement procure-to-pay automation, dynamic discounting, and vendor scorecards. Share RFP templates, SLA frameworks, and negotiation scripts. Discuss hedging for commodities, FX, and logistics. Introduce supplier financing programs and co-branded credit cards that offer extended payment terms-ideal inventory for procurement SaaS and B2B payment advertisers.
Receivables & Revenue Assurance
Receivable management content aligns well with accounting software sponsors. Provide SOPs for billing cadence, dispute resolution, and auto-collections. Showcase how to integrate payment links, mandate-based collections, and BNPL for B2B customers. Include dashboards tracking ageing buckets, DSO performance, and recovery actions. Recommend credit insurance and factoring solutions to mitigate risk.
Tight cash discipline converts uncertainty into optionality. Optionality funds innovation, keeps teams focused, and delights investors.
Risk, Controls & Governance
Extend the playbook into treasury governance. Map internal controls for cash handling, payment approvals, maker-checker processes, and cybersecurity. Offer SOC 2 and ISO 27001 readiness guides for finance teams adopting cloud tools. Provide incident response checklists for payment fraud, invoice tampering, and phishing. Place ads for cybersecurity firms, audit consultants, and insurance providers offering crime coverage.
Treasury Technology Landscape
Curate a landscape of treasury and finance automation products popular in India-ERP suites, spend management platforms, FX hedging tools, and cash concentration systems. Compare pricing models, integration capabilities, and implementation timelines. Provide ROI calculators showing payback periods after deploying automation. This section naturally draws SaaS advertisers and affiliate partnerships.
Playbooks by Business Model
- D2C & Retail: Inventory funding, marketplace payout schedules, COD reconciliation, and festive season planning.
- IT & SaaS: Project milestone billing, subscription renewal management, and dollar billing strategies.
- Manufacturing: Raw material hedging, export incentives, and capex planning.
- Logistics: Fuel cost smoothing, freight payable cycles, and fleet financing.
Segmenting by model improves SEO and allows targeted ad slots for vertical-specific lenders, insurers, and SaaS vendors.
Weekly Execution Cadence
Close with a disciplined weekly cadence:
- Monday: Forecast review, variance analysis, and cash positioning.
- Tuesday: Collections sprint, overdue follow-ups, and dispute resolution.
- Wednesday: Procurement negotiation, inventory reorder checks, and FX hedging decisions.
- Thursday: GST reconciliation, compliance filings, and audit trail updates.
- Friday: Scenario planning, board-ready dashboards, and investor updates.
Attach downloadable agendas and meeting templates. Encourage teams to share updates via Slack or Teams bots-sponsored by collaboration tool partners for incremental revenue.
Keep the Cashflow Playbook Notes refreshed with RBI policy updates, GST council decisions, and fintech product launches. Depth, recency, and practical takeaways will ensure advertisers see this page as a premium placement for treasury-focused audiences.